The project is an ethical approach to the future of strawberry farming innovation, infrastructure and architecture. The strawberry industry is known for its ‘horrific’ working conditions and high fumigant/pesticide usage. Strawberries are ranked number one on the 2019 'Dirty Dozen' list, the Environmental Working Group’s annual list of produce with the most pesticides. The proposal for a new strawberry farm focuses on the environmental conditions needed for maximum yield and maximum comfort for the worker.

Over the last century, the global population has quadrupled, in turn raising global food demand. This will shape the agricultural industry either by increasing the amount of agricultural land for growing crops or by enhancing productivity on existing agricultural lands. However, clearing land for agriculture is causing ecological and social problems. The strawberry crop will be one of the last to be automated as it requires delicate handling or selective harvesting.

This proposed farm and accommodation for workers looks to address efficiency of land use to optimise the crop whilst also creating safe living conditions for the workers. This is achieved through a plan for strategic land division and the introduction of architectural buffers which create an environment where farm, town and the natural environment can coexist.